OnGuard
These guys donated a a bike lock to my trip. They sell locks for motorcycles too and pretty much anything else you would ever drive, ride, flip, clip into or otherwise want to put a lock on.
KEEN
Not only have I worn KEEN footwear on the Appalachian Trail, in the Sargasso Sea, and while I ran the Cape Cod Marathon, but KEEN has donated a few pairs of shoes for me to wear on my cross country bike ride as well! They have successfully monopolized my feet during adventures. KEEN is all about making sure people get out and enjoy the outdoors, so check out their site even if you aren't into shoe shopping.
Adventure Cycling Association
Just because I am going to be sweaty and smelly, does not mean I can't look good. I am looking smart in my Harvard University jersey thanks to a donation from Adrenaline Promotions. Among other biking gear, they sell bike jerseys with college logos on them. So if you are a bike club at a school, or just want to rep your alma mater, you should check them out. You can buy online or find a dealer near you.
Backpacker's Pantry
I was given a pro deal with BP for my bike ride and will be taking advantage of it every night. These guys sell the best dehydrated food around. Whether you are a vegetarian or meatatarian, they have some tasty meals for you. You can buy them at pretty much any outdoor store, or go to their website and order directly from them.
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